About

A different approach to unlocking land.

Troy O’Rourke Partnerships was established to help bridge the gap between the growing demand for new affordable housing and the availability of viable land to support its delivery.

We believe that significant housing potential exists within land and property already under ownership or control. Unlocking that potential requires more than simply identifying a site — it requires a clear understanding of planning, development, investment, commercial strategy and delivery.

Our approach brings these disciplines together to help landowners and property owners make informed decisions, unlock value and bring forward opportunities that might otherwise remain unrealised.

Troy O’Rourke
Director
About the Director

Troy O’Rourke is a former senior development leader at Notting Hill Genesis with more than 20 years’ experience in real estate development and affordable housing.

He has led major housing programmes supporting the delivery of more than 3,500 homes and generated in excess of £200m in disposal receipts.

His career spans G15 housing associations, private developers and PLC housebuilders, providing a broad and practical understanding of how development opportunities are identified, assessed, structured, negotiated and delivered.

This experience — combining development, transactions, planning, investment and asset optimisation — forms the foundation of the advisory approach at Troy O’Rourke Partnerships.

Track Record

Over his career, Troy has led more than 30 urban brownfield development projects, from initial feasibility and investment appraisal through planning, transaction and delivery. These range from complex backland and infill opportunities to large-scale regeneration and portfolio projects.

North London — Estate Intensification

Led a feasibility review and options analysis of a 5.5-acre low-rise housing estate requiring significant capital investment. Recommended an intensification and phased redevelopment strategy, which was approved by Investment Committee. Planning consent was subsequently secured for the full replacement of the existing homes, delivering more than 100% additional housing.

South London — Industrial Estate Optimisation

Led the tenancy and asset strategy for a multi-let industrial estate, balancing existing investment value with future redevelopment potential. The strategy maximised the asset's disposal value, resulting in a successful sale and an attractive return on investment.

East London — Ransom Strip

Led a complex private treaty negotiation with an adjacent landowner/developer to secure a ransom strip. The negotiation captured the full strategic value of the land, reflecting its importance to the prospective adjoining development and its wider gross development value.

North London — Portfolio Transformation

Led the review and restructuring of a complex mixed-use portfolio requiring significant capital investment. Following approval of the recommended strategy, the portfolio was prepared for sale in two lots. The process included securing a positive pre-application planning response, resolving title issues and formalising tenancies, significantly improving the portfolio's marketability and value. The assets were successfully sold, generating significant value for reinvestment by the organisation.

Working with Troy

Whether you are considering development, restructuring an existing scheme or bringing property to market, we can help identify the strategy that delivers the strongest commercial outcome.

Camberwell Fields estate regeneration